![]() We link the themes to current literature and advance the agenda for centring the maternal in maternal health promotion. Rather than focussing only on individual behaviours, many ideas reveal broader environmental and structural determinants. We discuss how these areas could better meet the unique challenges of transitioning to motherhood. The five themes included building connected systems close to home, developing mothering/parenting skills, addressing upstream determinants, mother-centred care and funding, and creating a collective mothering village. Drawing on design thinking, participants reimagined what a maternal health promotion approach informed by the Ottawa Charter action areas could comprise. This article draws on data from 18 workshops EN conducted across Aotearoa New Zealand, including 268 maternal health stakeholders. ![]() ![]() Health promotion can achieve this by drawing on its disciplinary roots to extend and reorient maternal health promotion towards an approach of non-stigmatizing and equitable health promotion that has mothers’ well-being at the centre, particularly giving credit to marginalized, ‘non-normative’ maternities. A transformative approach to maternal health promotion should be mother-centred, context-driven and grounded in lived experiences. ![]()
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